My son loves his Blankie Keeper! Although he may not admit it. To his buddies, it is a really cool, beachy-looking pillow on his bed, But to him, it holds those soft and cuddly "snugglies" (which are actually cloth diapers that we used as burp rags!) that he just doesn't want to part with - and doesn't want his buddies to see. It's a win-win!